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Alphabet’s AI Evolution Faces ChatGPT Challenge but Retains Growth Potential
Alphabet’s AI Evolution Faces ChatGPT Challenge but Retains Growth Potential
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BTCCSquare news:
Alphabet Inc., Google's parent company, faces renewed scrutiny as ChatGPT's popularity chips away at Google Search's dominance. The search giant's market share dipped below 90% following ChatGPT's emergence, raising questions about its advertising-driven revenue model. Yet deeper analysis reveals untapped potential.
Despite deriving 74% of revenue from digital ads, Alphabet's strategic deployment of Google Gemini—its ChatGPT competitor—may mitigate disruption. The company's ability to integrate AI while maintaining website referral traffic could preserve its $200B+ advertising engine. Long-term growth may hinge on balancing AI innovation with Core search monetization.
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